The story behind Steve Jobs's black turtleneck

Where’d his look come from?

According to Walter Isaacson, Jobs's official biographer, it all started when Jobs visited Japan in the early '80s. Isaacson's book, simply titled "Steve Jobs," won't hit shelves until Oct. 24, but Gawker has released an excerpt ahead of time that details how Jobs's iconic look came to be.

On his visit to Japan, Jobs met Akio Morita, the chairman of Sony. At the time, everyone in Sony’s factories wore uniforms, and Morita told Jobs the practice had begun “after the war, [when] no one had any clothes, and companies like Sony had to give their workers something to wear each day.” Then, over the years, the uniforms became a way for workers to bond with the company and to express the company’s style.

Isaacson explains what happened next: "Sony, with its appreciation for style, had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Miyake and asked him to design a vest for Apple, Jobs recalled, 'I came back with some samples and told everyone it would great if we would all wear these vests. Oh man, did I get booed off the stage. Everybody hated the idea.'"

Okay, so Apple-wide nylon vests might not have been a great idea. But Jobs apparently got stuck on the concept of having a uniform for himself. According to Isaacson, he wanted both the convenience of not having to pick out a new outfit each day, and the “ability to convey a signature style.” Jobs had become friends with Miyake, and the designer had a black turtleneck that had caught the Apple CEO’s eye. He asked Miyake to make him some of them, and the designer sent him “like a hundred.” Isaacson reports that Jobs kept them stacked in the closet, and just like that, the iconic look began.